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As Google has launched a new core update of the current year, by the name of ‘May 2020 Core Update’, a situation like chaos has prevailed in the website firms on the internet platform. The present situation of the SARS CoVid-19 pandemic has shut down numerous businesses for quite some time, whereas surviving ones are facing low traffic and a huge decline in sales. With the rollout of new core updates, ranking and traffic of these businesses have fluctuated tremendously. So here is a brief about how new Google core updates will affect websites and SEO Company USA?

Impact on Digital Marketing: With the rollout of the new Google core update, a major chunk of sites has been witnessing huge ranking drops and a decline in traffic. Only a few sites offering their services in the real estate, healthcare, and finance are experiencing slight increments in their reach, with even some of them being the worst hit. As per Google, the results will be evident after two weeks as only then the update will be fully rolled out. Till then, there is uncertainty about the impact.

What to expect?

This Google core update revolves around the development in the search trend due to the effect of the pandemic. Any content having relation with Coronavirus has been and is staying in the limelight. It is observed that using term coronavirus in the content is increasing the organic traffic of the website. Associating the content with the pandemic has affected website traffic drastically, as this single topic has continued to remain the most searched topic around the globe.

Trends in Digital Marketing also demonstrate the rise in local search and traffic. People are searching more about local news and giving priority to local content offered by websites. With the idea to ensure that this local influence doesn’t get suppressed by the international traffic, this Google core update has been rolled out, which has resulted in unexpected shifts of traffic.  

What SEO Company USA has to do?

• No violation or manual/ algorithmic action
• It is very crucial to understand that those websites which have experienced suffered loss in position and traffic haven’t violated any guidelines or undergone any action. Updates are launched to improve the quality of search results, due to which lower rank websites may come at the top or vice-versa.
  
  Quality on offer
• In times when the traffic and positions fluctuate tremendously, properly drafted content with originality tends to remain afloat at the top positions. Larger is the copied content, down goes the organic reach. The content should be drafted such that flow, as well as fluency, is maintained, with titles and sub-title design being closely related to the content.  
  
  Competitive assessment
• Content that meets and satisfies the demands and requirements of the online users, eventually find a way to the top ranks. Such content offers large chunks of information as well as value to the reader in comparison with their peers.
  
  Expertise
• A top-ranked content is always devoid of any type of grammatical mistake, or error. Also, the content should be able to establish a strong sense of trust in the mind of the reader, and then only it will be able to secure its top position.  
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  Influence
• Content that stays amongst the top has a very influential and appealing tone. Furthermore, such content is made after thorough and extensive research with emphasis given to every aspect. Such content is devoid of several troublesome ads and has a subtle usage of comprehensible words. The biggest forte of such content is that they have an equal appeal on every device platform they are accessed. 
  
  Total rollout 
• In event of such updates, firms have to comprehend that the overall impact of the update an only be assessed after the update has been rolled out completely. Taking a major decision when the impact is uncertain may result in unexpected losses to be borne by the firm. Hence, after confirmation of complete rollout, any major decision can be taken after proper analysis.
  
  
  

With proper emphasis given on these points, SEO Agency USA and around the world can assess the situation of their websites after the complete rollout of the update and divert larger amounts of traffic. If the due emphasis is given upon the value of content and its quality, keeping a healthy competition with the peers, firms and their websites will slowly gain their lost performance.